Command-Line Execution

Hi! I'm trying to execute smartfp throught the "RUN" menu.
The command-line I'm using is:
"c:\Program Files\SmartFTP Client\SmartFTP.exe"

After smartftp tryies to open, it gives me the following message:

Microsoft Visual C++ Runtime Library

This aplication has requested the Runtime to terminate it in an unusual way.
Please contact the application's support team for more information

Am I doing something wrong?

Best regards,